Establishment of the Smart Apparel and Knitted Sewing Products Division
The company restructured its design and R&D departments, focusing on the foreign trade market to meet the demand for new products from contracted clients. The company now develops four new seasonal products annually. Clients can propose new product elements, including materials, colors, and cultural aspects. This policy has been incorporated into the company’s official regulations.
Strategic Focus on Fashion Accessories and Expansion
The company set its direction for the next ten years, focusing on the production of fashion accessories, such as hats, scarves, gloves, and bags. The company has conducted nationwide research and established branches in Anhui, Hebei, and Jiangsu, all of which are now operational.
Investment in Smart Apparel and Production Innovation
The company established a Smart Apparel and Knitted Sewing Products Division, investing $1.1 million to meet both production capacity and quality demands. The company developed custom machines and became the first in China to possess full-formed hat machines, full-formed scarf machines, and glove machines, with multi-purpose production capabilities to increase output.
Investment in Smart Apparel and Production Innovation
The company became one of the first high-end smart apparel manufacturers in the Jiaxing area. They developed popular smart wearable products, such as knitted pants, smart scarves, heated waistbands, and heated knee pads, which gained significant attention across multiple platforms.
Expansion into High-End Sun Protection Products
The company established a division for scarves, hats, gloves, and bags, and became the first high-end sun protection product manufacturer in Jiaxing. The company developed a full range of sun protection products, helping four C2C clients increase their market share by 70%.
Establishing Leadership in Scarf Manufacturing
The company became the first high-end scarf manufacturer in Jiaxing. They designed over 5,000 popular products and catered to first-tier domestic fashion accessory brands and foreign trade companies.
